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Reach Enlist Part Time FD From The FD Centre

Visual brand strategy consultancy Reach is well on the way to establishing itself as one of the UK’s most innovative companies, helping clients to create new products and brands which will catch the eye and resonate with the public. With clients including established multinational brands and smaller, more independent businesses, Reach are experts in brand positioning, pushing visual boundaries with strategic and consumer-informed brand designs.

Reach have recently taken on Jon Blows, a Part Time Financial Director from the FD Centre. The FD Centre is the country’s leading provider of part time FDs to small-to-medium sized organisations. By providing high caliber part-time finance directors for a fraction of the cost of a full-time FD, The FD Centre is able to nurture client growth and allow smaller firms to tap into a national network of proven financial expertise. The part time FDs provided by The FD Centre aim to maximise profit wherever possible, improve cashflow, improve stability by reducing risk, optimise banking facilities and develop tax efficiency.

Although part-time Financial Directors, mostly involved in the design industry, have previously worked for and alongside Reach, it was felt that someone with a broader knowledge would be advantageous to furthering the progress of the company. Sara Daw, Managing Director of the FD Centre, said, “Jon is a hands-on FD, getting very involved in tasks such as raising and re-structuring a company’s finance, forecasting and budgeting. He is an expert in cash flow improvement and has worked as a Commercial Director, MD and Purchasing Director, before turning his attention to the FD Centre to help other companies.”

Growth and moving forward is paramount to such a cutting-edge company as Reach.  Caroline Hagen, Managing Partner, felt that it was hugely beneficial for her and her partners to be able to access advice and management skills from someone outside of the design industry, experienced in keeping an eye on the bigger picture. Caroline noted that Jon Blows helped her to understand many different methods of funding growth within the company, and also opened her eyes to merging or buying another company to provide instant growth and progress. Likened to another board member, Jon provided back-up and support as well as introducing Reach to new ways of running their company which can be implemented and used to take the business forward for years to come.

Sara Daw added, “Taking on a part-time Financial Director is a constructive step for any business looking to expand and grow, with a huge pool of expertise and wisdom to draw from, without the expense of employing someone full-time.

About The FD Centre: The brainchild of CEO Colin Mills, former Finance Director of large multinationals and Plc companies, the FD Centre was established in 2001. It was the first business to provide Part-time Finance Director services in the UK.  The original concept for the FD Centre was to provide the skill sets of experienced Finance Directors of large corporations to the small and medium sized enterprise (SME) sector, allowing smaller organisations to benefit from the expertise of a highly experienced Financial Director without incurring the expense of hiring someone full-time.

The concept caught on quickly and the business has grown rapidly on a national scale. Over the last 10 years The FD Centre has become the largest and most respected provider of part time Finance Director services in the UK. The FD Centre aims to build long-term relationships with its clients through the provision of its range of added value services and by establishing a basis of trust and confidence.

About Reach

Reach is a visual brand strategy consultancy who are experts in brand positioning, brand design and innovation. Reach have developed a unique process and expertise in the co-creation of brand strategy with consumers. It is designed to tackle projects where there are too many unanswered questions, a high amount of risk or just too many possible paths to travel.

The main output of Reach’s work is highly insightful and inspiring briefs for clients to use to guide the creative process with the agencies of their choice.

Clients include:- Reckitt Benckiser, The Royal Mint, Ella’s Kitchen, Mars, General Mills, Wickes and Omega Pharma

Reach is the first and only consultancy in Europe to adopt the ‘visual brand strategy’ approach. To find out more about Reach visit


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